Love it! My 8 month old son's cheeks are pretty chapped from cleaning off baby food he smears all over himself. Put this on & they are soft and smooth & I'd imagine much more comfortable for him (the skin is no longer tight and shiny from being dried out). Also don't feel I have to reapply this constantly to keep his skin happy. One thing, though... It is a bit on the thick (thick isn't even the right word, rich maybe?) side so I don't use it liberally like they suggest on the package. It does take a little while to absorb into the skin & a little goes a long way. I'm going to buy a tube for myself for my chapped lips!